Cheng Xunchang is a multilingual typeface designer (mainly Chinese and Latin), documentary director, PhD student of Typeface Design, University of Reading, UK, Chinese Country delegate of ATypI and member of the Chinese Information Processing Society of China. In current research he mainly explores the history of Chinese typeforms in the 19th and 20th centuries from the perspective of typeface designers. While studying the history of Chinese typeface design, he is also paying attention to the innovations of international typeface technology, variable fonts, dynamic fonts, and changes in the presentation of characters in different media. Regarding typeface design, he focuses on Chinese and Latin text typefaces and bilingual design. Cheng also gives Chinese & Latin typeface design workshops for BA and MA students.